Client
U.S.-based fitness technology company
Service
GDPR Compliance Advisory & Ongoing DPO Support
Duration
6 months (initial project) + ongoing engagement
Background
A U.S.-based technology company specializing in connected fitness and wellness products was preparing to expand into the European market. To do so legally, the company needed to achieve full compliance with the General Data Protection Regulation (GDPR) — a fundamental requirement for processing personal data of individuals in the EU.
Given the nature of its mobile applications and the volume of sensitive personal data collected, the company required legal expertise to implement a fully compliant data protection framework, especially around data subject rights, cross-border transfers, and privacy documentation.
The company selected VIAX Language and Legal to lead the compliance project and advise on privacy law implementation.
The project presented several legal and operational challenges:
The Challenges
- Aligning data collection practices with GDPR principles
- Drafting comprehensive Data Processing Agreements (DPAs) with third-party vendors
- Structuring cross-border data transfers in accordance with post-Schrems II rules
- Designing internal procedures for handling access, erasure, and objection requests
- Creating a transparent, user-friendly Privacy Policy tailored to mobile users
- Embedding GDPR compliance into daily operations and workflows
VIAX provided end-to-end legal support, covering both compliance design and ongoing implementation:
The Solution
We revised the client’s privacy notice and consent flow, ensuring clear communication and proper legal bases for data processing.
We drafted and reviewed DPAs to ensure all data processors met GDPR requirements, with attention to liability allocation and audit rights.
We implemented Standard Contractual Clauses (SCCs) and developed a Transfer Impact Assessment (TIA) process to support lawful international data flows.
We created workflows and templates for handling data subject requests, including deletion, access, and portability, supported by staff training.
We conducted training for relevant departments and provided templates for privacy-by-design implementation in product development.
Following the initial compliance rollout, VIAX was appointed as the company’s outsourced Data Protection Officer (DPO). As DPO, we continue to:
- Monitor compliance with GDPR across business units
- Advise on privacy risks, policies, and new data features
- Handle regulator communications and data subject inquiries
- Maintain documentation and provide audit readiness
What Makes This Challenge a Success Story
The company entered the EU market with a clear and enforceable data protection framework.
VIAX continues to serve as the outsourced DPO, providing consistent strategic and operational support.
GDPR requirements were embedded into existing product and business processes without disruption.
Legal exposure was significantly reduced by preemptively addressing areas of high risk.
The client now has flexible systems in place to adapt to evolving EU and global privacy regulations.
Outcome
With VIAX Language and Legal as its legal partner and DPO, the company now operates confidently in the European market. Our proactive and structured approach to privacy enables ongoing compliance, builds customer trust, and positions the business for sustainable global growth.
